· Develop and implement digital marketing strategies that align with overall business objectives and ensure consistent brand messaging across all subsidiaries.

· Manage brand presence online, ensuring uniform tone, visual identity, and messaging across websites, social media, email campaigns, and other digital channels.

· Lead content strategy and creation, including blogs, social media posts, email campaigns, and website updates, ensuring high-quality and engaging content.

· Plan and execute digital campaigns to increase website traffic, improve SEO rankings, and boost social media engagement.

· Conduct market research and competitor analysis, using insights to optimize campaigns and improve performance.

· Monitor and analyze digital marketing metrics using tools like Google Analytics and social media insights, providing actionable recommendations for improvement.

· Build and maintain media relationships, securing placements in top publications and collaborating with influencers to enhance brand credibility.

· Drive stakeholder engagement through webinars, digital campaigns, and advocacy initiatives, ensuring high satisfaction levels.

· Coordinate digital events, ensuring seamless execution and strong audience participation.

· Lead and mentor the digital marketing team, fostering collaboration and continuous improvement.

· Execute other duties within the team in line with operational needs.